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张娟副教授
商学院 副教授
电话: 025-68514300
办公室: 博学楼1026
更新时间: 2024-04-10
教师简介

教育背景: 博士,管理科学与工程专业,中国科学技术大学 硕士,管理科学与工程专业,中国科学技术大学 本科,电子商务专业,合肥工业大学大学

研究领域

供应链管理、市场营销

教授课程
学术论文
  1. Zhang Juan, Huang Jian. (2020). Deceptive advertising in a crowdfunding market. Transportation Research Part E: Logs and Transportation Review,135(March).

  2. Zhang Juan, Gou Qinglong, Li Susan, & Huang Zhimin. (2017). Cooperative advertising with accrual rate in a dynamic supply chain. Dynamic Games and Applications, 7(1): 112-130

  3. Zhang Juan, Gou Qinglong*, Liang Liang, Huang Zhimin. (2013). Supply chain coordination through cooperative advertising with reference price effect, Omega: the International Journal of Management Science 41(2): 345-353.

  4. Zhang Juan, Gou Qinglong*, Liang Liang, He Xiuli. (2013). Ingredient branding strategies in a dynamic supply Chain: Models and analysis. International Journal of Production Research 51(23-24): 6923-6949.

  5. Gou QinglongZhang Juan*, Liang Liang, Huang Zhimin. Ashley A. (2014). Horizontal cooperative programs and cooperative advertising. International Journal of Production Research 52(3): 691-712.

  6. Zhang Juzhi, Gou Qinglong*, Zhang Juan, Liang Liang. (2014). Supply Chain Pricing Decisions with Price Reduction during the Selling Season. International Journal of Production Research 52(1): 165-187.

  7. Gou Qinglong, Zhang JuzhiZhang Juan, Liang Liang. (2014) Nash Equilibria of Co-operative Advertising Programs with Advertising Threshold Effects.   International Journal of Information Technology and Decision Making. Accepted.

  8. 张娟王子玥, & 余菲菲. (2020). 纵向供应链下新产品技术创新模式选择管理学报.


著作教材
科研项目

2016.1-2018.12张娟科研项目名称国家自然科学基金青年项目考虑消费者心理需求的流行品供应链广告与定价联合决策研究.

获奖成果
学术兼职