QIAN Xuchao
Professor
Dept of Marketing, Business School, Hohai University
Phone: 0086-25-68514280
Email: xcqian@hhu.edu.cn
Courses Taught:
Marketing Management
Research Interests:
Entreprise Management, Marketing Management, E-commerce
Education:
Master, Industrial Economy, Fudan University- Shanghai, 1986.9 - 1988.7
Bachelor, Precision Machinery, Zhejiang University- Hangzhou, 1979.9 - 1983.7
Academic Research:
Found the theoretical system of marketing which is main on ‘the creation, the communication and the realization of demand’.
On the research of marketing application, involve in sharing of scientific and technological resources, forming and shaping of public opinion of public affairs, and marketing of public products. Propose the market operation mechanism and marketing mode of scientific and technological resources sharing for the main achievements.
Found the ‘Marketing Behavior Laboratory’, which include:
eye-moving observation room ---- which focus in measuring and analyzing people’s attention. Discover and offer the attention mode of Chinese, provide objective gist and effect prediction for advertisement, website design and Visual-Communication Video Design.
behavior observation room ---- which focus in observing and analyzing the behavior mode of human under different circumstances. Provide the gist of situational designation and effect prediction for market, e-commerce, exhibition and field management.
telephone interview laboratory of Hohai - CVICSE ---- which focus on the theoretical method and data mining of telephone survey or researching and analyzing the customer satisfaction and brand reputation.
Publications:
Compose the “‘the 11th Five-Year Plan’,’the 12th Five-Year Plan’ National Teaching Materials of Regular Higher Education” ---- Marketing Management(Published on 2009, 2013 by China Machine Press). The most representatives are as following:
“The Yacht Theme Activities Planning”, Science Press, 2014
“Technology Resources Sharing and Transformation & Public Platform Construction and Operation”, Science Press, 2012
“Cybermarketing and Management(2nd Edition)”, Peking University Press, 2005
“Enterprise Customer Relationship Management”, Science Press, 2004
Social Experiences:
The Managing Director of The Reviewer of China Water Resources and Electric Power Association On Physical Distribution;