Speaker: Yongchuan (Kevin) Bao, Associate Professor, Department of Management, Marketing and Information Management, University of Alabama School of Business
Report title: How to publish at leading journals?
Time: December 30, 2020 (Wednesday) 9:30-11:30 AM
Conference ID: 924 8199 0179 (ZOOM client)
Organizers: International Cooperation and Exchange Office, Department of Marketing, Business School
Speaker's profile: Yongchuan (Kevin) Bao, Associate Professor of Management, Marketing and Information Management, University of Alabama School of Business, Bachelor of Economics from Fudan University, Master of Economics and Urban Planning from University of Southern California, Doctor of Business Administration. Member of the editorial board of Industrial Marketing Management and Journal of Business Research. Academic research fields include product innovation, entrepreneurship and B2B marketing, etc. The research results are published in Industrial Marketing Management, Information Systems Journal, Journal of Business Research, Strategic Entrepreneurship Journal (Financial Times Top 50), IEEE Transactions on Engineering Management, Marketing Letters, International Business Review, Psychology & Marketing and other international authoritative journals in the field of marketing and management.
Report content: Take the Strategic Entrepreneurship Journal (Top 50 Financial Times) and recently published articles as examples to share the experience of submitting high-quality journals.
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