ZHANG Jingzhong
Professor
Department of Marketing, School of Business, Hohai University
Phone: 15996299298
Email: zhangjz@hhu.edu.cn
Courses Taught:
Marketing, International Marketing, Consumer Behavior, Sales Management, International Trade
Research Interests:
International Trade & Marketing
Education:
Master: Systems Engineering major, Hohai University -- Nanjing, 1987.9-1991.9
Bachelor: Mechanical Manufacture Technique & Instrument major, Hefei University of Technology—Hefei, 1978.3-1982.1
Academic Research:
Independently hosted 5 research projects:
An Empirical Study of Nanjing Pillar Industries and Its Core Competitiveness (Soft Science Fund Project of Nanjing, No. 99609)
A Feasibility Study to Establish Private Banks in Nanjing.( Soft Science Fund Project of Nanjing, No.20025033)
A Research of Nanjing Private IT Enterprise Culture and Create Famous Brand. ( Soft Science Fund Project of Nanjing, No.200403037)
A Research of Government Procurement Support the Independent Innovation Policy Procedures. (Soft Science Fund Project of Nanjing, No.200602008)
A Research of the Cause of Residents' Consumption Slow Growth and Its Countermeasures (Hohai University Humanities and Social Science Fund Project, 2007.12-2008.12)
Publications:
Until now has published more than 70 articles and books, CSSCI article 21, Zhong Qing source of the journal article 1, NPC press copy reprinted 1, retrieved by EI an international conference papers, representative ones as follows:
ZHANG Jingzhong, The Crisis of Made in China in the United States, China soft science,2008(8),p157-160.
ZHANG Jingzhong, On Sustainable Marketing, Wuhan University Journal (philosophy & social sciences),2008(6),p873-877.
ZHANG Jingzhong, Changes in Life Style and Innovation of Marketing Strategies, Journal of Huazhong University of Science and Technology(social sciences),2008(2),p52-57.
ZHANG Jingzhong, Sunxia, The US-China Trade's Impact on China's Economic Security, Academics in China,2007(1),p262-268.
ZHANG Jingzhong, Cao Wenhong, Sino-U.S Trade Deficit in the United States is Expected in the Interest of the United States, Hebei Academic Journal,2007(1),p89-93.
ZHANG Jingzhong, Lihua, Relationship between Economic Growth and Environmental Degradation in Jiangsu Province, Journal of Hohai University(natural sciences),2009(1),p119-124.
Independently edited textbook "Modern Marketing Guide" (420,000 words);act as the National Higher self-examination undergraduate textbook "International Marketing" first editor; edit textbooks "material of modern management".
Social Experiences:
Executive Director of China's Institutions of Higher Learning Market Research.
Director of the Jiangsu Foreign Economic Theory Research.