YUAN Meng
Lecturer
Department of Marketing, School of Business, Hohai University
Phone: 0086-25-68514297
Email: ym@hhu.edu.cn
Courses Taught:
Marketing Channel, Distributor Management , Brand Management
Research Interests:
Consumer Behavior, Brand Management
Education:
Ph D, Business Management, HHU, 2008
Master, Enterprise Management, HHU, 2004
Bachelor, Engineering Management,HHU,1997
Academic Research:
Research on Enterprise Marketing Application Under the View of Harmonious Society, Hohai University Humanities and Social Science Fund (2007421511), 2007-2008
The Cultivation of Independent Brand of Innovation Park in Province Jiangsu, Social Science Fund of Province Jiangsu (201102037), 2009-2010
Problems of Water Conservancy New Technology Industry and Its Countermeasures in Nanjing, Nanjing Soft Science Fund (201102037), 2011-2012
Research on Retail Sales in Province Jiangsu, Enterprise Consultation Topic, 2010-2013
Publications:
YUAN Meng，The Relationships between Service Recovery and Customer Satisfaction: An Experimental Study in Restaurant，MSIT2009
YUAN Meng，An Experimental Study on Industrial Cluster Brand- Building and Tourist Shopping，2011 International Conference on Marketing Science and Information Technology