Xiao Yu

  XIAO Yu

        Associate Professor
        Department of Marketing, School of Business, Hohai University
        Phone: 0086-25-68514366
        Email: xiaoyuxiaoyu@hhu.edu.cn

Courses Taught:
Marketing management, Marketing research，E-business, Consumer behavior, Internet marketing and management
Research Interests:
E-business: mainly research on internet business models
Marketing: internet marketing of network retail merchant, consumer behavior about consumer on net
Education: 
 Visiting Scholar, University of Huston(Victoria) –USA, 2007.02-2008.07
 Master, Business Administration in Business Management, Hohai University–Nanjing, 2002
 Bachelor, Electronic Control and Detection, Nanjing University of Science Technology–Nanjing, 1993
Academic Research: 
Participated in more than 10 research projects and the most representative works are as follows:
 Study on China Yangtze Three Gorges Project Development Corporation Development Strategy, 2001
 Study on China Yangtze Three Gorges Corporation Diversification Strategy, 2001
 Study on the Yellow River in Shandong River Bureau Development Strategy, 2003
 Study on the Classification of the Transformation of Scientific and Technological Achievements and Evaluation Standard(Provincial Soft Science)Which Earned High Evaluation, the 2nd Leader, 2007
Publication： 
 XIAO Yu, JI Bo, Research on Experiential Marketing for Corporate Website Based on User Demand-Oriented, 2011 the 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce(AIMSEC), Vol(8): 6345-6348, 2011
 XIAO Yu, Countermeasure on Internet Marketing For Small and Medium-Sized Enterprises, 2011 the 2nd International Conference on E-Business and E-Government, Vol (7):2138-2041, 2011
 XIAO Yu, JI Bo, Conflict Resolution Policies Between E-Channel and Traditional Channel, the 2nd International Conference on Business Management and Electronic Information, 2012
 XIAO Yu, E-Brand Construction Strategy for Traditional Enterprise, 2013 International Conference on Economic, Business Management and Education Innovation
 XIAO Yu, Research on Internet Marketing Outsourcing of SMEs, 2012 the 3rd International Conference on E-Business and E-Government
Participated in Edition of 3 Books:
 Electronic Business Logistics Management, Science Press, 2004
 Marketing Management, Machine Industry Press, 2005
 Web-Marketing and Management, Beijing University Press, 2005
Social Experiences:
Have done management consulting for a health club and the electronic product sales of the company
Awards and Honors:
The 1st Prize Humanities and Social Sciences of Hohai University, 2001