WANG Long
Lecturer
Department of Marketing, School of Business, Hohai University
Phone: 0086-25-68514295
Email: wanglong@hhu.edu.cn
Courses Taught:
2005-Present Undergraduate “Marketing”, “Marketing Planning”
2006-Present Graduate, MBA “Marketing Management”
Research Interests:
Region Marketing, Technology Innovation& Customer Value Design
Education:
Master, Business Management, Hohai University-Nanjing, 2004
Bachelor, Marketing, Hohai University-Nanjing, 2001
Academic Research:
The representatives are as follows:
Jiangsu Public Culture Service System Construction Research, Jiangsu Federation of Social Science Research Subject(201035), 2011
Area Dimensions of Brand Image Building and Evaluation Research, Hohai University, Central University Basic Scientific Research Business Expenses Special Fund Project(2010B10514), 2011-2012
The Construction of The National Fitness Public Information Platform and Research, Project of Science and Technology Bureau of Jiangsu Province Sports Bureau Sports Tube Issue(TY11105), 2011-2012
The Analysis of the Yangtze River in Nanjing Wading River Water Conservancy Project Management Information System Service Management Investigation, the Nanjing Yangtze River Management Project, 2010-2011
Research on the Public Service Platform of Social Sharing Based on the Scientific and Technological Innovation Resources(BR2008086), 2008-2010
The Operation of the Loess Plateau Ecological Construction Project Management Mechanism and the Guarantee of Sustainable Development, China Small Watershed Governance Britain Grants Program, 2007-2008
Publications:
Papers:
WANG Long, Study on Measurement Content of Tourism Destination Image, Tourism Science, 2012, 26(4):65-76
WANG Long, LIU Menglin, A Review of Measurement Content on Regional Image, Urban Studies, 2012, 19(1): 24-28
WANG Long, QIAN Xuchao, When the Dream Shines Into Reality: Puzzle on Nanjing Metro Brand Creating, Journal of Management Case Studies, 2011, 4(2):139-155
WANG Long, MA Shuang, Impact of Use Attitude and Subjective Norm on Use Intention to Local Government Website, Presented at the International Conference on Management and Information Technology, Yichang, 2013.10
WANG Long, MA Shuang, Research on the Influencing Factors of the Public’s Use Intention to Local Government Website, Presented at the 2nd International Conference on Computer Science and Service System, Nanjing, 2012.8
WANG Long, ZHENG Yinping, Construction of Low-Carbon Lifestyle Based on the Internet, Presented at the 5th International Conference on Management and Service Science, Wuhan, 2011.8
WANG Long, Study on the Influence of Commitment on Customer Behavior in the Stage of Pre-Purchase and Post-Purchase, Presented at the 4th International Conference on Management of E-Commerence and E-Government, Chengdou, 2010.10
Books:
QIAN Xuchao, WANG Long, YU Feifei, Yacht Marketing Planning, Science Press, 2014.4
QIAN Xuchao, WANG Long, Marketing Management (the 3rd Edition), China Machine Press, 2013. 5
QIAN Xuchao,WANG Long, Zhao Bing, Technology Resources Sharing and Transformation & Public Platform Construction and Operation, Science Press, 2011.6
QIAN Xuchao, WANG Long, HAN Xiang, Marketing Management(the 2nd Edition), China Machine Press, 2009. 1
Awards and Honors:
Jiangsu Sports Science and Technology Project Grant, 2011
Jiangsu Federation of Social Sciences Circle Research Grant, 2010
Subordinate University Basic Research Project Grant, 2010
The 2nd Class Prize of Outstanding Achievements, the 8th Philosophy and Social Science Research of Colleges and Universities in Jiangsu Province, 2012
The “12th Five-Year Plan” National Teaching Materials of Higher Education, Ministry of Education the PRC, 2012
Outstanding Instructor of Undergraduate, Hohai University, 2012
Outstanding Instructor, the 8th Challenge Cup National University Students Business Plan Competition, 2012
National MBA Excellent Case, China National MBA Education Supervisory Committee, 2010
The 1st Prize of Excellent Teaching Achievement, Hohai University, 2010