LI Guangming
Lecturer
Department of Marketing, School of Business, Hohai University
Phone: 0086-25-68514328
Email: lgm_mkt@hhu.edu.cn
Courses Taught:
Marketing Management; Consumer Behavior; Brand Management
Research Interests:
Marketing Theory; Consumer Behavior
Education:
Ph D, Marketing Management, Renmin University of China , 2008.9-2012.1
Master, Industrial Economics, Chongqing University, 2002.9-2005.6
Bachelor, Marketing Management, Taiyuan University of Technology, 1998.9-2002.7
Academic Research:
Host 1 Central Higher Learning Institute Basic Operational Fund Project; Participate in 2 Ministry of Education Humanities and Social Science Project, 1 National Natural Fund Project
Publications:
GUO guoqing, LI guangming, The Effects of Interactivity in e-tailing on Customer Experiential Values and Satisfaction. China Business and Market. 2012(2):112-118.
CAI wangchun, LI guangming, A New perspective on the route of Chinese Manufacturing Upgrading: the Integration of Cultural Industry and Manufacturing Industry, Journal of Business Economics, 2011(2):58-62.
LI guangming, Qian minghui & Gou yanzhong, Research on experience marketing strategy based on the interaction orientation. Reformation of economic system, 2010(1):69-74
LI guangming. The Influence of Interactivity on Experiential Value, Marketing Science Innovations and Economic Development 2010（Conference Paper, ISTP）.
GUO guoqing, LI guangming, Research on the Latest Development of the Theories on Consumer Empowerment. China Business and Market. 2010(8):58-61.
Awards and Honors:
The national 100 excellent MBA teaching cases