HUANG Yongchun
Associate Professor
Department of Marketing，School of Business
Phone: 0086-25-68514293
Email: hycsky@hhu.edu.cn
Courses Taught:
Brand Management, Intellectual Property Management, Technology Innovation Management, Technology Management
Research Interests:
Brand Management, Technology Innovation Management, Industrial Economics
Education:
Visiting Scholar, Auburn University , 2013.09-2014.01
Postdoctoral, Nanjing University , 2010.09-
Master and Ph. D, Business School , Hohai University , 2004.09-2009.06
Bachelor, Business School , Hohai University , 2000.09-2004.06
Academic Research:
Representative academic papers:
The analysis on conflict mystery between Chinese De-industrialization and American Re-industrialization——Based on the interactive externality between services and manufacturing（CSSCI）.China Industrial Economics .2013.3
“Across Industrialization” Economic Growth Pattern: From the Enlightenment of India Economic Growth Model.（CSSCI）. Population, Resources and Environment. 2012.11
The catch up path and time choice of backward area development strategic emerging industry——taking flat panel display technology as example. （CSSCI）.Studies in Science of Science.2012.7
The Research on the Formation Mechanism of Independent Intellectual Property Famous Brand: Based on PLS-SEM Model.（CSSCI）. Science of Science and Management of S.& T. 2012.4
Research on the Constituent System of Growth Competence of Independent Intellectual Property Famous Brand: Based on Value Chain Theory.（CSSCI）.Science of Science and Management of S.& T. 2011.9
Representative research projects:
2013 National Social Science Fund (Youth Project)
2013 China Postdoctoral Science Foundation（Special funding）
2012 China Postdoctoral Science Foundation（First funding）
2011 Social Science Fund, Ministry of Education (Youth Project)
2010 Social Science Foundation of Jiangsu Province (Youth Project)
2010 Postdoctoral Science Foundation of Jiangsu Province
2009 Central Scientific Research Fund
Publications:
22 papers have been published, the representatives are as follows:
HUANG Yongchun, The Composition of Enterprise Independent Intellectual Property Brand Growth Ability System Research, Science of Science and Management of S.T., 2011.9(CSSCI)
HUANG Yongchun, The Empirical Study of Enterprise Independent Intellectual Property Brand Growth Mechanism--Based on PLS-SEM Method, Science of Science and Management of S.T., 2012.4(CSSCI)
HUANG Yongchun, The Analysis of the Industrial Economy Growth Mode, China Population Resources and Environment, 2012.11(CSSCI)
HUANG Yongchun, The Analysis of China’s Deletion Industrialization and the Mysteries of Industrial Conflict Resolution in the United States, China Industrial Economy, 2013.3(CSSCI)
HUANG Yongchun, Open Complementary Technology Breakthrough Path Depends on Emerging Industries of NVC, Scientific Research, 2014.4(CSSCI)
HUANG Yongchun, Late-Development Country Enterprise Implement Catch up with the Timing of the Emerging Industry--Based on the Technological Innovation under the GVC Perspective A - U Model, Nanjing Social Science, 2014.6(CSSCI)
HUANG Yongchun, Emerging Industry Entrepreneur’s Human Capital, Social Capital and The Enterprise Technological Catch-Up, Jiangsu Social Science, 2014.10(CSSCI)
Awards and Honors:
3rd prize of Jiangsu province university philosophy social science excellent achievements, 2012
3rd prize of outstanding achievements of the State Intellectual Property Bureau, 2011
2nd prize of outstanding achievements of the State Intellectual Property Bureau, 2009