HE Lishi
Lecturer
Department of Marketing, School of Business, Hohai University
Phone: 0086-25-68514330
Email: helishi@hhu.edu.cn
Courses Taught:
Undergraduate Course: Marketing, Advertisement, Corporate Image and Public Relations, Discussion of brand management
M.B.A. Course: Consumer Behavior, Marketing, Brand planning and promotion
Research Interests:
Marketing, Customer Value, Marketing Communication, CIS (Corporate Image System), Marketing Strategy
Education:
Ph D, Technical Economics and Management, Business School of Hohai University – Nanjing, 2012
Master, International Finance, Business School of Hohai University – Nanjing, 2002
Bachelor, Materials Management, Business School of Hohai University – Nanjing, 1994
Publications:
HE Lishi, The New Management Paradigm of Corporate-Level Strategy: To Establish Ecological Community, 2011 the 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), Zhengzhou, China, P6457-6460
HE Lishi, The Corporate-Level Strategy Theory’s Evolution and New Idea, The International Conference on Business, Engineering and Information Technology Management (2011), Shanghai, China, P6449-6552
HE Lishi, Low Price of the Era of The Target Market Strategy, China Soft Science, 2009(12), P21-23
Books:
Marketing Management, China Machine Press, 2005
Research Consortium Drive Effect, Intellectual Property Right Press, 2013
Social Experiences:
Marketing consultant for an advertising company.
The business consulting or training experience of retail, tobacco, petrochemicals , media , banking, tourism and other industries.
Awards and Honors:
“On the Using Path of Modern Strategic Management Thinking in the Ruling party’ Construction”, the Second Prize, Jiangsu Province Party Construction Institution, 2009.
Hohai University Young Teacher Lectures Contest, the Second Prize, 2003.